Thursday, February 24, 2011

Print is a funny thing

To find an advert is easy. To find a print advert  thats good, a pint advert I like is near frikkin impossible. My standards never used to be this high, its like I've upgraded to an iphone4 after happily using a good old Nokia black and green screen 3310.
Every magazine I checked out has been invaded and colonized by those little foreign buggers most commonly known as fragrance adverts. This made me think: why on earth are the good adverts wasting away in mens magazines?

Eventually after a treacherous  mental journey I did find an advert that I thought was quite nice.
Webber Wentzel Attorneys: Fencer

This Advert is fun and is full of movement shown through the battle of the words which have now taken the shape of two men mid duel. I enjoy it because its like looking at a person and knowing all the qualities that make them who they are. On the other hand it could also be seen as a typical lawyer idea of themselves being better than any opposition.  Either way I enjoy the visual and the text and the fact the visual is made up from words doing funny things, I only wish an advert like this would make an occasional appearance in a womans magazine.