dum drunk

Drinking and driving is not a joking matter and everybody knows it but somehow there are still those little brained folk that shout at you for not drinking and make it their personal mission to piss you off enough so that you do end up feeling the need to have one or two. The kind of tiny brained people that force a shot of ‘oh so delicious’ warm tequila down your throat and expect you to thank them. Unfortunately these are the types of people that the drive alive campaign should be targeting and unfortunately these aren’t the types of people who don’t really look at responsibility as being a particularly good thing.

I like this advert, its hard hitting straight to the point. It says “if you drink and drive you will crash and potentially die”. It’s true. It’s well executed. Its simple.

But the people who need to see this are the people that won’t take this as a message that occurs to them.

Being one of them lamo dorks I can’t just point out a problem without suggesting a solution.  I propose quite simply that to get hold of the remaining percentage of reckless, brainless, typically enjoyable but inconsiderate drivers the agency should... MAKE BEING THE DESIGNATED DRIVER COOL.

 Its brilliant right?!

 Somehow that cowboy slash kung foo do gooder Chuck Norris is a legend and he, well, does good.

And somehow that boerie eating Jan van die span (player 23 campaign) is cool too.

So why cant we make that sober fun goer a person that more and more people would be pleased to be?

Scare tactics don’t work as well as we’d like to think I mean, how many smokers continue to smoke knowing full well that it could kill them,people still don't put sunscreen on knowing how the sun is delightful and evil, and how many  how many people still swim knowing  that jaws is waiting to attack?!

The short of the long: Scare tactics only work in video games.