Bummed out

I don’t really know what to think of this. I thought we were in a world that sold sex in advertising not a world that made you think pulling pieces of toilet paper out a simulated bum is acceptable. Because its not. Ever.

Somehow I feel that an advert with naked skeletal models slash humans (that have great hair and fake breasts,) covered in bees advertising a perfume, seems a bit more socially acceptable.

This advert offends me. They may as well have been handing out pooh stained toilet paper. That might better communicate the 100% recycled factor.

Imagine showing this to your parents and explaining that this is what you do for a living. Would they laugh? Or would they think “excellent, I’m so glad how smart my child is”

There are a lot of unnecessary advertisements that use shock factors that rely on gross bodily functions to do it. This is one of them.

I feel like I was there when they were coming up with this ambient. The idea probably started out like this:

Fv1: Ok let’s brainstorm how we can communicate how soft this toilet paper is

Mv1: Soft toilet paper doesn’t rub your skin off when you have the shits.

Fv1: Errrr... nice insight but I don’t think we should communicate that too explicitly.

Mv2: No way! Let’s shock the shit out of them!

Fv1:  As long as we don’t stick bums onto the toilet paper dispensers.

Mv1: Brilliant!

Mv2: Let’s do it!

In terms of being environmentally friendly and low budget I give it 10 out of ten. In terms of creating desire to use the toilet paper I give it -2.