What sucks Big Time? A vacuum cleaner!
What sucks even more than a vacuum cleaner?
A broken window in a plane AND a Hoover vacuum cleaner!
GENIUS!
I really enjoyed this advert. It’s smart and single minded. I especially like how the product isn’t seen in the ad. I think that anyone will agree that the dots are placed at the perfect distance apart so that anyone can actually connect them.
Hoover ads have come a long way! From the days of gender slavery were women got cleaning equipment for gifts, to now, where women don’t have to pretend that they know any secret family-hand-me-down recipes and the like. It’s a swift move toward an insight on the product rather than focussing on what women really want (yup you guessed it: a hoover).
I can hear it now: (Sweet middle class American woman in the 50's) Golly Gosh Stuart, is this for me?”Yes it is sweety, I hope you like it.
Like it? I love it! Thanks hun for knowing me so well! Its the perfect birthday gift! Now I’ll be the envy of all the other bored and intellectually stifled house wives who have to sweep their homes with broomes!
So thanks for moving forward Hoover. Not only am I pleased that the product isn’t in the advert but nor is the (un)happy housewife.
Was this an actual print ad? Would have made nice ambient - if an airline would allow that. Good comparison between the two ads and two eras. Please check spelling and punctuation! 67
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